Back to Blog
1 The social psychology concept of self-determination holds that people have three basic psychological needs: the need to feel competent, the need to feel autonomous, and the need to feel related to others or things beyond themselves. Greater competency, increased autonomy, stronger relationships - these are all hallmarks of self-determination, which is a foundation of human motivation and people’s innate growth tendencies. Working with one another is a big part of what the cooperative is all about.” “There’s a big interaction among these farmers. When Land O’Lakes runs large grower events that showcase new technologies, participating farmers “want to spend half of their time talking to other farmers to understand what they’re doing,” Bekele says. Farmers are forging their own paths - better informed, but still independent.Īt the same time, many farmers in the co-op are building stronger connections with other farmers, agronomists, and nutritionists as they learn from one another. Teddy Bekele, CTO of Land O’Lakes, says that farmers are “making decisions rather than following a recipe.” That is, they are no longer adhering to age-old family traditions about how to cultivate the land, nor are they blindly following AI recommendations. The research and analysis for this report was conducted under the direction of the authors as part of an MIT Sloan Management Review research initiative in collaboration with and sponsored by Boston Consulting Group.
0 Comments
Read More
Leave a Reply. |